
Why narrowing our focus can broaden our appeal
Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.
Caroline Besnard is CPO at BAM. Passionate about user experience and discovery, she constantly seeks to improve the way we think and build products to bring more value to users and to the company.
Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.
How we used interviews and Go&See to discover our user's emotions and increase the retention of our product.