Caroline Besnard

Caroline Besnard is CPO at BAM. Passionate about user experience and discovery, she constantly seeks to improve the way we think and build products to bring more value to users and to the company.

Why narrowing our focus can broaden our appeal

Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.

Three months to change a product concept and increase retention

How we used interviews and Go&See to discover our user's emotions and increase the retention of our product.